Goal and strategies
Sustainable strategy creates the scope for continued growth
Systemair’s overarching goal is to become one of the leading players in the global ventilation industry and the most reliable one in every local market.
- By being a major player, we will influence and help drive trends and development in the ventilation sector.
- We will consistently exploit benefits of scale within production, product development, logistics and sales.
- Our financial strength enables us to enter a new market through acquisition or establishment. A local presence in priority markets is fundamental to our ability to achieve our goal. We also intend to expand our operations in priority markets in Western Europe and Eastern Europe & the CIS.
To secure this goal and retain our position as one of the leading players in the global ventilation industry, we have adopted the following strategies:
- Innovative product development and a broad product range focusing on energy-efficient ventilation products.
- High product availability and fast delivery via efficient production, logistics and IT systems.
- Development and expansion of Systemair’s own sales organisation.
- We will be the most reliable company for quality, availability and delivery reliability. Through this, our aim is to create good relationships with ventilation contractors, distributors and consultants, and to become the first choice for our customers.
- A highly diversified customer base and wide geographical coverage reduce our vulnerability to fluctuations in the economy.
- We have an early presence in growth markets.
- An offensive strategy for acquisitions and establishments to assure continued growth.