HVAC Diaries Entry #4: Introducing global export, trends driving ventilation around the world, and transcending barriers of culture and time zones
Hej! I’m Salehah Ali, the Export Manager at Systemair Group Group, and I’m pleased to share some insights into what we do in our Group Export department. From our multicultural team to our production facilities worldwide, read on to learn more about the trends shaping the ventilation industry on a global scale.
What to expect
Insights from Group Export: What do we do?
What we have going on: Showcasing success stories and local market expertise to drive global growth
Driving the wind in our sails: Trends that are shaping the future of the ventilation industry
Meet the team: Get to know our colleagues from around the world
Reflections across borders: Working cross time zones and indulging in yoga
Time together: Systemair's international market days
A snapshot of our global facilities: Owning our future
Insights from Group Export: What do we do?
Systemair’s Group Export initiative is a strategic effort aimed at streamlining and managing export activities across our global network. This approach ensures that no matter which part of our organisation a customer interacts with, they receive consistent and reliable service.
With 43 distributors operating in 34 countries across 4 continents and 14 time zones, we are committed to providing seamless customer experiences. Our unified strategy covers all aspects of international trade, including logistics, customer support, certifications, and regulatory compliance, ensuring smooth and efficient operations worldwide.
Showcasing success stories and local market expertise to drive global growth
As part of our efforts to strengthen relationships with global partners and distributors, our Export and Public Affairs teams launched a campaign to highlight our partners' remarkable contributions.
We first featured Mekanika, a top building services company in Malta, distributing nearly the full range of Systemair products since 2021 in various high-profile projects.
We also showcased WELKIN SOLUTIONS (Pvt.) Ltd. in Pakistan, with value-added content, including a case study on Aga Khan University, where Systemair’s air handling and ventilation systems enhance health and productivity.
Our article Navigating Pakistan’s HVAC Industry shares insights from Amjad Iqbal, CEO of Welkins; Khalid Rabbani, Director at Fahim, Nanji & deSouza (Pvt.) Limited, and Morten Schmelzer, Head of Group Public Affairs at Systemair. Amongst others, they discuss the role of certifications in delivering reliable HVAC solutions.
Read the full case study here
Stay tuned for more success stories!
Trends that are shaping the future of the ventilation industry
We design our global product range around key mega-trends like demographic shifts, sustainability, and digital transformation, driving demand for energy-efficient solutions and improved indoor air quality. Government incentives, energy conservation, smart buildings, and the move away from fossil fuels further support these trends.
At Systemair, we integrate these into our strategy by focusing on supply chain transparency, energy-efficient, easy-to-install products, automation, and regionally customised offerings. The shift towards a circular economy also boosts demand for upgrading and servicing products, keeping us ahead of industry changes.
Explore our products here or view our solutions across various applications here
Meet the team: Get to know our colleagues from around the world
We’ve assembled a team of globally based professionals dedicated to helping local markets achieve their goals. No matter where you are, we have someone to support you every step of the way!
Aside from myself, based in Sweden, here’s the dream regional export team ready to support you:
· Yassine ELKRATI leading the charge in Morocco
· Sabrina Müller bringing expertise from Germany
· Vadym Mushyk, another Swedish star on the team
· Mathea Leuz (M. Sc.), also representing Germany with style
· Pieter Malan making waves in South Africa
· İSMAİL HAKKI KILIÇARSLAN, your go-to in Türkiye
· Hugo Fernando Guarin Gomez keeping things smooth in Colombia
· Casey Ong, the expert in Malaysia
· Muneesh Vashist leading the way in India
Contact the Regional Manager nearest to you by filling out this form.
Reflections across borders: Enjoying work across time zones and indulging in yoga
I joined Systemair as an intern in 2014 and transitioned to a full-time role in 2015. In May 2023, I became Group Export Manager, focusing on expanding sales in new markets. My days are filled with global meetings, fostering collaboration to drive Systemair’s growth.
What I value most about Systemair is the people—working with talented colleagues and watching them grow has been incredibly rewarding. The diversity of my global team makes my work truly fulfilling. In my free time, I enjoy family time, training, and my new passion, yoga.
Time together: Systemair Days
Last year, we hosted Systemair Days at our headquarters in Skinnskatteberg, Sweden, welcoming global distributors for a memorable event. Attendees experienced our Swedish culture, innovation, and global product ranges firsthand.
The event offered valuable insights into our comprehensive portfolio and opportunities to engage with specialists, making it an unforgettable experience.
We look forward to the next edition, which will be in 2025 at our gigafactory in Istanbul, Türkiye.
A snapshot of our global facilities: Owning our future
At Systemair, owning our production facilities—spanning 350,000 square meters with a book value of SEK 1.3 billion—allows us to ensure efficiency, sustainability, and innovation.
By keeping production in-house, we maintain control over quality while contributing to a more sustainable future. With state-of-the-art facilities worldwide, we’re well-prepared for the future!
Learn more about our development here.
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Connect with me on LinkedIn! Stay tuned for our next entry, where George Mantesis from Systemair Hellas will share exciting product updates and give us an exclusive behind-the-scenes look at our activities in the Mediterranean region!
Until next time,