Goal and strategies

Sustainable strategy creates the scope for continued growth

Overall goals

Systemair’s overall goal is to be one of the leading players in the global ventilation industry and the most reliable in every local market.

  • By being a major player, we will influence and contribute to trends and development in the ventilation sector.
  • We will consistently exploit benefits of scale within production, product development, logistics and sales.
  • Our clear financial goals create the strength to enter a new market through acquisition or establishment. A local presence in priority markets is a corner-stone of our efforts to achieve our goal. In addition, our operations will be expanded in priority markets in Western Europe, Eastern Europe and the CIS.

Strategy

To secure this goal and retain our position as one of the leading players in the global ventilation industry, we have adopted the following strategies:

  • Innovative product development and a broad product range focusing on energyefficient ventilation products.
  • High product availability and fast delivery via efficient production, logistics and IT systems.
  • Development and expansion of Systemair’s own sales organisation.
  • We will be the most reliable company where quality, availability and delivery reliability are concerned. Through this, our aim is to create good relationships with ventilation contractors, distributors and consultants, and to become the first choice for our customers.
  • A highly diversified customer base reduces our vulnerability to fluctuations in the economy.
  • We have an early presence in growth markets.
  • Strategy of attack in acquisition and establishment to assure continued growth.

 

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