)
How can I get Google My Business green certification?
New ways to differentiate from the competition
In a world increasingly aware of the importance of sustainability and care for the environment, companies are looking for ways to highlight their green commitment. One of the most relevant tools in this regard is the Google My Business eco-label. This label, awarded to hotels that meet certain environmental criteria, offers benefits such as building consumer trust and attracting customers looking for sustainable options. In this article, we will explore how to obtain the Google My Business Ecolabel by meeting requirements such as having efficient air conditioning systems.
)
What is Google My Business Green Certification?
The Google My Business green certification is a badge that will appear on your hotel listing, i.e. the little information box that pops up when you search for an accommodation on Google Maps. If you meet a series of sustainability criteria, you can obtain this certificate.
What are the benefits of the Google My Business Ecolabel?
Enhance reputation. The Google My Business Ecolabel is a way to distinguish that your hotel cares about the environment and is committed to sustainable practices. This can be associated with quality accommodation and builds trust with potential customers.
It sets you apart from the competition. By adding a label next to the name of your hotel, it will stand out in a very visual way from other establishments in the area that do not have this distinction.
It attracts a specific audience. The eco-label can attract a specific audience of tourists looking for eco-friendly accommodation options. These travellers are willing to pay more to stay in an eco-friendly hotel.
What are the requirements to be eligible for the Google My Business Ecolabel?
To have eco-certifications.
Efficient equipment. For example, using energy-efficient lighting or air-conditioning systems.
Make good use of water, either by reusing towels or by implementing low water consumption taps.
Reduce waste and dispose of it in a sustainable way.
Procurement in a sustainable way. This means, for example, buying responsibly and prioritising environmentally friendly products.
How can Systemair help you to get the Google Ecolabel?
Systemair's product range is designed to be energy efficient, especially its most innovative products: the Geniox air handling units and chillers such as the Sysaqua Blue. So if you have any of these products, you can tick the box for energy-efficient air conditioning systems. Here's why.
Geniox units have been designed under the premise of energy efficiency. The panels of the Geniox envelope are built using a sandwich structure with double sheets and 60 mm mineral wool that not only insulate against noise, but also keep energy loss to a minimum. In addition, Geniox units also incorporate highly efficient heat recovery devices. These devices allow heat to be transferred between incoming and outgoing air, harnessing thermal energy and reducing the need for additional energy to acclimatise the air. And finally, the units can be configured with EC fans, with energy efficiency class IE5.
Furthermore, the chillers in the Sysaqua Blue range are not only designed with environmentally friendly refrigerants (R290), they also have improved SEER and SCOP seasonal efficiencies of +18% and +5%, compared to the use of standard refrigerants such as R140A. This allows considerable energy savings over the years. In addition, they can also be equipped with a variable speed pump. Compared to a fixed speed pump the annual energy consumption of the latter can be reduced by up to 70%.
How to get Google My Business green certification step by step
If you do not have a Google My Business listing, you have to create one, it will help you to improve the local positioning of your hotel. You can do this by accessing www.google.es/business and creating your business listing, filling in the name, location, telephone number, etc.
Once you have created your profile, you have to go to information>hotel attributes and look for the option that says sustainability.
Then, you will have to fill in a form in which you will mark the options according to the necessary requirements mentioned in previous paragraphs.
Once you have filled it in, you have to wait several days until you receive a notification to find out if Google has granted you the ecological certification.